In times of rising energy prices bp decided to use their FreeBees loyalty program to reward their customers with three times as much discount on their next fuel-up. They asked Altavia Unite to think about a striking way to promote this extraordinary temporary savings multiplier. Naturally the idea of developing a campaign which could potentially benefit all motorists in the Netherlands fuelled us with energy.
So, we buckled up and got ready for the ride.
Now it’s good to know that saving FreeBees always has been easy and simple, this time it was just three times as fast. That’s why we called it ‘Turbosparen’ (turbo savings). Equipped with eye-catching visuals, animations and radio scripts we rolled out a campaign throughout all bp service points, on social media and on the radio. A cross medial campaign emphasizing the extraordinary speed of the temporary savings multiplier. Activating customers to switch to turbo-mode and save as much on their fuel as possible.