Altavia Unite is constantly on the move. Last month, the agency announced a transformative change: that Altavia Sumis and FEL would be joining forces. This month, we’d like to share the news that the organisation is establishing a fully fledged influencer branch, entirely data-based and led by Robert Crone: Influencer Specialist and Data Analyst at…

Paper promotion and display materials continue to be important for Etos, but using detailed information about all stores and smart automation has enabled the company to save some 30% in paper use while offering improved customization for each individual store.   Climate, costs and customer: these are the three pillars on which pharmacy chain Etos…

Altavia Sumis and FEL will be continuing together under a new name: Altavia Unite. This repositioning fits seamlessly within a transition that is visible throughout the market: the need to connect people and brands. We spoke with Managing Director Stefan Hijstee about this high-impact transition. “At Altavia Unite, we bring brands and people together.” Two…

In our modern economy, consumers expect much more from a brand than just a boring sales pitch. It’s no longer enough for a brand simply to offer a great product or service in order to maintain consumer loyalty, especially given the ever-expanding pool of competitors. In order to stand out from the rest, buyers now…