Saving time and working more efficiently starts with a good analysis. Before we re-designed ANWB’s working method, we put the campaigns through extensive analysis and testing. We also decided to develop an improvement plan together with ANWB, providing a new, smart foundation with corresponding workflow. This enables us to accelerate the design process for all future ANWB campaigns.
‘We review the design each quarter to make sure we safeguard the corporate image effectively.’