‘In six months we developed a completely new in-house tool. A huge challenge but we did it.’
Within the deadline, we developed a completely workable, cloud-based application that de Bijenkorf can use to develop its own communication resources. The tool was extremely well-received and people started using it immediately. We have now even added two features to this: an online store module and a Printing On Demand solution. For in-house printing, the head office creates promotional communications using fixed templates. These promos are prepared in campaign files that the stores can access. Many hundreds of promotions are processed in this way.
The required content, such as logos and photography are all available in the DAM for the various publications.
My Retailer supports printed communications in the stores. The stores can also use the ‘custom catalogue’ print on demand section to order semi-permanent signage. Of course, also with templates that they can edit.
Everything is supported within an e-mail notification, workflow and approval structure.